Growing Elderberry for Profit

Elderberry trees in Kashmir

Elderberry demand is surging globally, particularly in the health and wellness sector, driven by its recognized immune-boosting and antioxidant properties. The market is projected to reach $349.84 million by 2030, growing at a CAGR of 5.66%, according to GII Research. This growth is fueled by increasing consumer awareness of preventive health measures, the preference for natural and organic products, and the rising demand for functional ingredients in foods, beverages, and cosmetics. 

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